Whenever Bill Frantz is assigned to photograph people, that simple, direct statement by Bill represents his studio's guiding philosophy. He makes people look their best whether in portraits, weddings and family celebrations, or at seminars, banquets and conventions.

Regularly, he works at resorts in Walworth County, WI such as: Grand Geneva Resort near Lake Geneva, The Abbey in Fontana, Interlaken and Grand Geneva outside Williams Bay, and Lake Lawn Resort in Delavan.